RANK Awareness
Environmental Public Service
Client: VML/WPP (internal)RANK stands for: Rapid Acceleration Neck Kink. It's a condition that affects a majority of the general population once or more in their lifetimes. The RANK campaign was an internal campaign developed in order to further VML's footprint in WPP's green initiative by attempting to change perception about the environmental impact of aggressive driving. A series of posters, postcards, table tents and a website were created with the help of a local photographer and talent whom donated their time. The RANK campaign won silver at the local ADDY's in 2008. View site »
