The “AHA Moment”
Demand Generation Tool
Client: SAPFor many decision makers at growing companies finding an efficient software solution to handle business needs can be a challenge. To generate demand for SAP products and engage these individuals, a series of high-level demos were created. The "AHA Moment" concept stemmed from the idea that SAP solutions can help decision-makers and employees alike experience those great and sometimes elusive "AHA" moments. SAP's "AHA Moment" demos were used as a component of a global online campaign and localized into 16 different languages to reach a wide range of markets. Responsibilities included art direction with local motion graphics shop Bazillion Pictures, day-to-day client contact, storyboarding, style boards and Flash design. View archived site »
