SAM HENDRICKS
Art Direction, Design, Illustration
SD-PassTheChips-TILE.jpg

Snapdragon - Pass the Chips

The idea is stupidly simple. On a day like Superbowl Sunday, where chips show up BIG, we showed up big too, by hijacking the conversation around chips with a subversive social awareness campaign about the kind of chips Snapdragon makes. We posted our own ‘chip awareness’ posts, then entered the chat, listening and responding to snack-related comments with our own AI generated CPU snack imagery. We even spoofed a popular chip brand’s spot with our own, leaning into the AI absurdity of it all with a wink and a nod.

 

Snapdragon – Pass the Chips

The idea is stupidly simple. On a day like Superbowl Sunday, where chips show up BIG, we showed up big too, by hijacking the conversation around chips with a subversive social awareness campaign about the kind of chips Snapdragon makes. We posted our own ‘chip awareness’ posts, then entered the chat, listening and responding to snack-related comments with our own AI generated CPU snack imagery. We even spoofed a popular chip brand’s spot with our own, leaning into the AI absurdity of it all with a wink and a nod.